Sergi Garcia received a Master's degree in Advertising specialized in new technologies from the UAB (Universitat Autònoma de Barcelona) in 1993 and a Master’s degree in computer science from the UPC (Universitat Politècnica de Catalunya) in 2003. In 1997, he joined Barcelona Virtual, the first Spanish advertising agency specialized in electronic media. He finished his computer degree in the University of Bath and he worked in a Bristol engineering company during 3 years. In 2005 joined Icarus Technology as a software engineer in Barcelona and since 2011 works in PAL Robotics.
